Marketing Webinar Series | Content Strategy + Email Marketing: A Growth Engine for Your Firm

Content Strategy + Email Marketing: A Growth Engine for Your Firm
Wednesday, March 25 
2:00 - 3:00 PM ET
Presented by:
Nicole Schmoll, Senior Manager, Content Strategy, Aprio
Amanda Gingery, Email Marketing Manager, Aprio

This session breaks down a practical, repeatable content strategy rooted in thought leadership and aligned to the buyer journey (awareness → decision → retention). You’ll leave with a simple four-part framework (audience, point of view, journey map, cadence), reliable ways to generate topics, and a “content flywheel” approach that makes your best insights easier to reuse. Then, we’ll look at why email marketing matters to your firm’s growth. We'll cover how a well stewarded, value driven email program ensures your content consistently reaches the right people at the right time.

This session is ideal for Aprio Alliance firm marketing leaders and professionals.