Building a Growth Culture: The Behaviors That Separate High Performing Firms
Wednesday, July 29
12:00 – 1:00 PM ET
Presented by:
Tenley Damrow, Director, Marketing Leader, Aprio Alliance
David Friedman, Founder, award-winning CEO, entrepreneur, bestselling author, CultureWise
Culture isn’t a values statement on the wall; it’s what people do when the pressure hits. It shows up when a partner turns down an off-strategy client, when a manager coaches instead of just delivers, and when business development is everyone’s job, not just the rainmaker’s. For mid-sized accounting firms, the gap between a maintenance culture and a growth culture is exactly where opportunity gets lost.
In this session, we’ll break down what a true growth culture looks like in practice, the behavioral shifts required to get there, and why it’s so hard to sustain without a clear operating system. Direct, practical, and built for firm leaders who are done talking about growth and ready to build it.
Learning Objectives:
- The behavioral differences between a maintenance culture and a growth culture
- How leadership habits and daily practices shape sales velocity, client experience, and firm reputation
- Why consistency across teams matters more than individual heroics
- What makes growth cultures durable and why most firms struggle to sustain them
- How a behavioral operating system helps firms scale without losing what makes them great
This session is ideal for all Aprio Alliance leaders and professionals.
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