Social Media That Works: How to Empower Your People and Grow Your Firm's Voice

Social Media That Works: How to Empower Your People and Grow Your Firm's Voice
Thursday, August 13
12:00 - 1:00 PM ET
Presented by: 
Lucy Cao, Senior Social Media Specialist, Aprio 

Most firms know they should be active on social media. Far fewer have a plan for getting their people involved in a way that feels genuine and actually moves the needle.

In this one-hour session, Lucy Cao, Senior Social Media Specialist at Aprio, will walk through how Aprio thinks about social media as a firm, how we help our team members show up online as credible voices, and the practical steps that make our strategy work day to day. You'll leave with tactics you can bring straight back to your firm, whatever your team size or budget.

What you'll take away:

• A clear point of view on social media — how Aprio approaches social media and where we intentionally show up.
• An ambassador approach that sticks — how we're helping team members build their presence without adding hours to their week.
• Content people will share — simple ways to give your team things worth posting.

Tactics sized to your firm — realistic and strategic ways to level up your firm's social presence.


This session is open to all Aprio Alliance members and ideal for Aprio Alliance firm marketing leaders and professionals.